Dealers were issued distinctive plates since the beginning of license plate issuance in the state in 1905, making them the first non-passenger license plate type issued. Since then, many different subclasses of dealer plates have been issued to various types of vehicle dealers, and for varying purposes.

On this page, variations aren't listed in the serial range tables. This is because most dealer plates run on a system where the numeric part of the serial is a unique dealer number, while the letter prefixes/suffixes are incremented per new plate issued to that specific dealer. This means that a plate numbered something like "79 AF" would be the 30th plate issued to dealer number 79. The dealer numbers usually stay constant for each motor vehicle dealer, so plates are not issued in "sequential" order by any means.

Because of this, the tables only show the highest and lowest known dealer numbers and suffixes/prefixes, along with a third column for an example of a full plate number to illustrate what the plate numbers generally look like.

This page includes the following plate types:

Dealer


Standard dealer plates were first issued in July 1905, at the same time as regular passenger plates. The first dealer plates were identifiable by a constant solid star to the side of the plate, making them often mistaken as "official" license plates.

Base Ranges
1905 252-W
514-W
1911
1912 19W
1041W
1913 79W
1313W
1914 502W
1054W
15 79
1479
16 79
1620
17 79-
2075
18 79-
1260
19 79-
1491
1912 Wisconsin Dealer
Gideon Nicksic
1914 Wisconsin Dealer
Gideon Nicksic

In 1920, the numbering system was massively reworked, and a new letter suffix/prefix was added to make all plate numbers unique. This means that a plate numbered something like "79 W" would be the 21st plate issued to dealer number 79. This numbering system has since been used on almost every other dealer plate type.

Base Dealer
Ranges
Highest
Suffix
Example
Number
20 79
1984
A
79 A
21 79
1-641
F 567F
22 79
1453
H 227 H
23 79
2377
B 2377B
24 79
2509
W
25 79
2511
W 79 W
26 79
2676
W 1133C
27 79
2170
W 1133F
28 79
3054
W 192 W
29 1133
2290
W 1133D
30 79
2361
A
192 A
31 79
2621
G 1133G
1925 Wisconsin Dealer
Gideon Nicksic
1928 Wisconsin Dealer
Gideon Nicksic

In 1932, dealer plates dropped their solid star identifier and used a normal "WIS DEALER" caption instead. The first double letter suffixes confirmed are also from 1932, with the highest known suffix being "AE" for that time period. Dealer plates continued to be almost identical to passenger plates through 1942.

Base Dealer
Ranges
Highest
Suffix
Example
Number
32 64
1133
AE 1133A
33 79
1549
A
1133 A
34 79
1133
A
35 79
1459
A
36 79
2219
A
37 79
2057
A
38 79
1814
C
39 79
1978
B
40 79
1430
C
41 79
2152
C
42 79
1487
C

In 1943, dealer plates used incrementing letter prefixes as opposed to suffixes. The colors of dealer plates also began to split off from passenger plates; 1943 and 1945 tabs were yellow rather than white, though the 1944 plate was the same color as passenger tabs for that year and 1946 plates were the same color as passenger plates for that year. Additionally, small sized plates were used from 1944 to 1946.

Base Dealer
Ranges
Highest
Prefix
Example
Number
44 79
1689
A
46 79
2215
A

Regular sized plates were issued again beginning in 1947. From 1947 to 1951, dealer plates used the same color schemes as motorcycle plates for that year. Plates continued using incrementing letter prefixes, with the exception of 1947 plates which used incrementing letter suffixes.

Base Dealer
Ranges
Highest
Prefix
Example
Number
47 79
2251
B
48 79
2361
D
49 79
2438
A
50 79
1135
D
51 79
2159
J
52 79
2902
G

The design of dealer plates significantly changed in 1953, along with the rest of the plates in the state. From 1953 to 1957, dealer plates used unique colors that sharply contrasted with all other plate types.

Base Dealer
Ranges
Highest
Prefix
Example
Number
53 79 A
54 79 A
55

56

57

In 1958, dealer plates once again switched over to using incrementing letter suffixes. Additionally, dealer plates began using the same colors as most other non-passenger plate types.

Base Dealer
Ranges
Highest
Suffix
Example
Number
58 79
2991
L
59 41
2773
G
60 79
2663
AG
61 14
2621
AE
62 7
2597
BJ
63 79
2900
Q

In 1964, dealer plates once again began using different color cycles, this time using the color cycles of heavy truck plates.

Base Dealer
Ranges
Highest
Suffix
Example
Number
64 1
2348
U

65 68
2055
T

66 68
2273
AH

67 4
2542
AC

68 27
2562
BB

69 6
2524
BV

70 6
2524
AJ

71 12
2549
AW

72 5
2524
AM

In 1973, heavy truck plates began to be issued on a biyearly basis, while dealer plates continued using yearly bases through 1978. Dealer plates used unique color schemes on odd years, while on even years dealer plates would use whatever color that heavy truck plates were using for that year.

Base Dealer
Ranges
Highest
Suffix
Example
Number
73 5
2524
BK

74 1
2524
CD

75 9
2524
BW

76 1
2347
BK

77 5
2525
BL

78 5
2347
CU

In 1979, dealer plates began to be issued on a biyearly basis like heavy truck plates, but on odd years instead of even years. From 1979 onward, dealer plates generally used unique color schemes, and used unique stickers not used on any other plate types.

1989 base plates were a bit of a transitionary base for dealer plates; they were issued normally through 1990, but were issued an additional "JUN 91" sticker to transition the plate expirations from a constant December expiration to a new expiration date system. 1989 base plates were replaced with "91" base plates that used a completely different expiration date system.

Base Dealer
Ranges
Highest
Suffix
Example
Number
79 5
2999
BZ
81 74
2347
AD
83 23
2467
CA
85 1
2370
BJ 79 B
87 37
2399
BD 79 A
89 74
2566
BS 79 AF

In 1991, a new base of plates was issued with a completely different expiration date system. Plates could expire in either January, March, May, July, September, or November; additionally, plates now would expire in two year intervals instead of the single year intervals that previous plates used. With this system, there are plates for every year, but plates expiring in 1993 would be issued 1995 stickers, for example.

Another thing to note is that while the stickers would be the same colors as regular stickers for that year, the style of the sticker often was significantly different; "93" stickers used a different font, while "95" stickers didn't have the plastic covering that all other stickers had for that year, for example.

Plates issued later into the base used a narrow font, while a very small number of plates used a stacked "MV" prefix.

Base Dealer
Ranges
Highest
Suffix
Example
Number
91 30
3385
AQ 79 AE

In 1995, reflective plates were issued and older plates were replaced by 1996. All plates from this point onward used a stacked "MV" prefix.

Base Dealer
Ranges
Highest
Suffix
Example
Number
95 1
3951
GM

In 2011, bare metal plates began to be issued to dealers, with the last of the 1995 base plates being replaced in 2013. Suffix letters also generally weren't issued from this point onward, though a very small number of plates had varying types of letter stickers on them. Suffix letters were reintroduced in 2018, though earlier plates remain valid.

Base Dealer
Ranges
Highest
Suffix
Example
Number
11 1
4421
DB
18 399
5844
AL

Mobile Home Dealer


Mobile Home Dealer plates have been issued since at least 1958, with legislation for them being enacted in 1953. They are identical to normal dealer plates with the exception of a constant "MH" before the prefix; "MHE" would be the 5th plate issued to that specific dealer, for example.

Base Dealer
Ranges
Highest
Suffix
Example
Number
58 44 MHB 44 MHB
59
60 14 MHA 14 MHA
61
62
63
64 51 MHH 51 MHH
65
66
67 194
68 46 MHD 46 MHD
69 225
70 61
146
MHA 146 MHA
71 40
407
MHF 146 MHA
72 95
225
MHF 225 MHF
73 225
468
MHF 307 MHA
74 36
461
MHN 461 MHC
75 94
602
MHK 94 MHK
225 MHD
76 210
444
MHD 210 MHA
77 225 MHD 225 MHD
78 334

In 1979, multiyear bases began to be issued like all other dealer plates.

Base Dealer
Ranges
Highest
Suffix
Example
Number
79 48
307
MHB 291 MHB
81 36 MHB 36 MHB
83 83
288
MHC 83 MHB
196 MHB
85 108
113
MHC 113 MHC
87
89

In July 1992, mobile home dealer plates split off into "RV" dealer plates for recreational vehicles, while dealers of other types of mobile homes continued to be issued "mobile home" dealer plates.

The last mockup known is from the 2018 plate guide. "Mobile home dealer" plates are listed in the current plate guide, but there is no information on them so I don't know if a separate type still exists or not.

Base Dealer
Ranges
Highest
Suffix
Example
Number
91 231 MHB 231 MHB
97 (1) (MHE) (1 MHE)
11 (1) (MHE) (1 MHE)

Recreational Vehicle Dealer


RV dealer plates were first issued in July 1992, with the type splitting off from mobile home dealer plates. As with all other dealer plates, plates issued between 2011 and 2018 had no suffix, while all other plates have suffixes.

Base Dealer
Ranges
Highest
Suffix
Example
Number
92 (401) (RV 401 A)
97 31
447
C RV 31 A
RV 441 C
11 31
40
(none) RV 40
18 (502) (A) (RV 502 A)

Motorcycle Dealer


Motorcycle Dealer license plates have been issued since 1909, at the same time that motorcycles were first issued plates. They have always used dealer colors on motorcycle sized plates. 1909 base plates used a hollow diamond at the left side to denote a motorcycle dealer, while plates from 1912 to 1931 used a solid star to indicate a motorcycle dealer.

Base Ranges
1909 1 W
1911?
1912 381W
1913
1914 1128W
15
16 1689
17
18
19

In 1920 suffix letters were added.

Base Dealer
Ranges
Highest
Suffix
Example
Number
20 B
21
22
23
24 2 C 2 C
25
26
27
28 G
29
30
31

In 1932, plate sizes changed.

Base Dealer
Ranges
Highest
Suffix
Example
Number
32 1 CE 1CE
33
34
35
36
37
38
39
40 5
41
42
44
46

As with other dealer plates, motorcycle dealer plates began to be issued with different color cycles than regular passenger plates. Additionally, prefixes were used from 1948 to 1957 as opposed to the usual suffix system.

Base Dealer
Ranges
Highest
Prefix
Example
Number
47 4 A 4 A
48
49 1
4
CX C 4
CX1
50 (87) (A) (A87)
51
52 14
39
B B39
53 4
14
A A 4
A14
54 14
55 14
56 1
14
BM BM1
A14
57 4
72
B B 4
A14

In 1958, motorcycle dealer plates used suffix letters once again, like other dealer plates.

Base Dealer
Ranges
Highest
Suffix
Example
Number
58 4
72
C 4B
14C
59 4
72
D 4A
14D
60 4
72
A 4A
14A
61 14
96
B 96B
62 14
72
C 14C
63 14
37
D 37B
64 14
72
B 14B
65 14
68
D 14D
66 14
109
E 14 E
68C
67 14
369
L 88C
369B
68 14
303
J 14C
303J
69 7
139
C 7C
139A
70 14
361
A 14A
139A
71 14
349
E 14B
214B
72 3
345
H 3D
14C
318B
73 11
331
L 62C
318D
74 8
349
L 8A
25C
126C
75 8
318
K 8A
61K
207A
76 8
326
E 8C
14A
318E
77 3
165
E 4B
47A
78 14
104
B 14B
104B

Multiyear bases were issued beginning in 1979.

Base Dealer
Ranges
Highest
Suffix
Example
Number
79 14
308
C 54B
308B
81 14
214
H 14D
214E
83 14
277
C 14C
260A
85 14
100
A 14A
87 14
266
C 23B
89 262
266
D 14B
262A
91 14
169
D 14A
169D

In 1995, a new reflective base was issued for motorcycle dealers, and around 2002 a small size plate was issued instead of the previous larger plates.

Base Dealer
Ranges
Highest
Suffix
Example
Number
95 175
955
D 175 C
11
18

Moped Dealer


Moped dealer plates are plates issued to moped dealers, as the name suggests. They're currently not listed on any plate guides as a separate type, though a single image from a moped company in Madison is known to exist. The image is dated to September 3, 2019, so these plates have been issued since at least 2019. My best guess is they were introduced after the current plate guide revision was released in mid-2018, with an introduction time around mid-2018 to mid-2019.

Base Dealer
Ranges
Highest
Suffix
Example
Number
19? 695 (none?) 695

Trailer Dealer


Trailer Dealer plates were first issued by 1952. The first plates used a constant "TL" suffix.

Base Variation Dealer
Ranges
Highest
Prefix
Example
Number
52 65 A A 65 TL

Trailer dealers aren't mentioned until the 1959 plate guide, and are listed under regular "dealer" plates. It is unknown if these plates carried specific numbering blocks or if both classes of dealers recieved identical plates, nor is it known when the "TL" suffix was introduced/discontinued.

Dealer numbers in the 3000 block have long been associated with trailer dealers; many unused dealer plates from the 1970s in the 3000 block have the type "TRAILER DEALER" shown on the back of the envelope. The first 3000 block dealer plate known is from 1968, and the first confirmed "trailer dealer" plates in the 3000 block are from 1971.

Base Variation Dealer
Ranges
Highest
Suffix
Example
Number
68 3009
69 3008 G 3008 G
70
71 3033
3048
B 3048 B
72
73
74 3055
3068
A 3055 A
75 3003
3048
C 3048 B
76 3055 A 3055 A
77 3055 B 3055 B
78 3055 B 3055 B
79 3055 B 3055 B

Sometime between 1981 and 1992, trailer dealer plate numbering blocks changed from 3000 to 9000. Since they're not listed until the 1992 guide for "94" dated plates, it is very difficult to know exactly when the numbering blocks changed over.

Base Variation Dealer
Ranges
Highest
Suffix
Example
Number
91 (9001) (9001 A)

Beginning with the 1997 base, a constant stacked "TL" prefix was used for trailer dealers, in addition to the 9001 numbering block. Unlike normal dealer plates, trailer dealer plates appear to continue to have used validation stickers through at least 2021.

Base Variation Dealer
Ranges
Highest
Suffix
Example
Number
97 (9001) (TL 9001 A)

Suffix letters were presumably discontinued in 2011. In 2018, the prefix was changed to "WT," though unlike other types suffix letters don't appear to have been added in 2018.

Base Variation Dealer
Ranges
Example
Number
11 9103 TL 9103
10061 WT10061

Distributor


Distributor plates were first issued around 1971. Distributor plates are issued to entities that transport vehicles between manufacturers and dealers. Newer plates use numbers in the 7000 series.

Base Dealer
Ranges
Highest
Suffix
Example
Number
71 29
37
G 29 G
72 46
47
E 47 E
73 112
113
BB 112 AX
74 110
143
AX 111 K
75 106
76 126
77
78 111
115
C 115 C

Beginning in 1979, distributor plates used numbers in the 7000 block.

Base Dealer
Ranges
Highest
Suffix
Example
Number
79 7062
81 7007
83 7122
7132
C 7122 C
85
87 7039
89 7008
7094
Y 7008 D
91 7057
7464
C 7464 A

Like other dealer plate types, distributor plates gained a constant stacked "MV" prefix in 1995. 2011 base plates didn't have suffixes, and plates issued since 2018 use a stacked "WD" prefix.

Base Dealer
Ranges
Highest
Suffix
Example
Number
95 7388 H MV 7388 H
11 (7488) (none) (MV 7488)
18 (7488) (A) (WD 7488 A)

Trailer Distributor


There is a distributor plate known with a "TL" prefix. Given the numbering block, it's unlikely this is an error plate and probably is yet another subtype, though zero documentation of such a plate type exists so basically nothing is known about it. It appears the numbering might have started at TL 4601 or TL 4501, and these plates don't seem to carry alpha suffixes.

Base Ranges
95 TL 4659
11?
18??

Motorcycle Distributor


Motorcycle distributor plates have been issued since at least 1973.

Base Dealer
Ranges
Highest
Suffix
Example
Number
73 41
45
E 45E
74 48 H 48F
75 46
76
77 44
78
79
81
83 44 A 44A
85
87
89
91
95
11 743 (none) 743
18 743 WL 743WL

In Transit/Transporter


In transit plates have been issued since at least 1938, with legislation for them being enacted in 1937. They're used to people delivering vehicles "in tow on their own wheels" or "under their own power;" for example, these plates have been seen on semis transporting other semis.

In transit numbers always started at number 51.

Base Dealer
Ranges
Highest
Suffix
Example
Number
38 54 AN 54 AN
39
40
41
42
44
46
47 (51) (BG) (51 BG)
48
49
50 (52) (AL) (AL 52)
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66 51
67 56
68 60
69
70 62
71 73
72 100 N 100 N
73 51
52
CK 52 CK
74 66
90
K 89 G
75 78
76 72 UT 72 UT
77 72
73
EZ 73 EJ
78

In 1979, in transit plates began using numbers in the 8000 block.

Base Dealer
Ranges
Highest
Suffix
Example
Number
79 8022
8052
WQ 8051 PT
81 8008
8039
TY 8014 AG
83 8002
8023
YD 8002 YD
85 8002
8041
DV 8041 DV
87 8041
8043
WG 8041 WE

In 1989, the caption was changed to "transporter."

Base Dealer
Ranges
Highest
Suffix
Example
Number
89
91

Similarly to other dealer plate types, transporter plates gained a constant stacked "MV" suffix.

Base Dealer
Ranges
Highest
Suffix
Example
Number
95 8057
8659
XU MV8529DL

In 2011, suffix codes were dropped from the plates. Unlike other dealer plate types, however, stickers continued to be used on transporter plates, and while the prefix letters changed to "WP" in 2018, suffix letters never returned to these plates.

Base Ranges
11 MV 16613
MV 69931
18 WP22723
WP31511

Demonstrator


Demonstrator plates have been issued since at least 1962, with legislation for them being enacted in 1961. They're used on heavy trucks, tractors, and trailers over 8,000 lbs. while testing being used normally for up to 10 days. Trucks and tractors use numbers from 4001 upward. Trailer demonstrator plates use numbers 4801 to 5000, and are shown in their own category. Unlike other dealer types, demonstrator plates carry no alpha suffixes.

Base Ranges
62
63
64
65 (4050)
66
67
68
69
70 4105
71 4114
72 4079
73 4123
4125
74 4097
75 4066
4105
76 4085
77
78 4100
4104
79
81 4000
4088
83
85
87
89
91

Like other dealer types, demonstrator plates gained a stacked "MV" prefix.

Base Ranges
95 (MV 4001)
11

In 2018, demonstrator plates changed their prefix codes; truck demonstrator plates used a "TK" prefix, while truck-tractors gained their own unique prefix code. This section shows the truck demonstrator plates; "tractor demonstrator" plates are shown in a separate section.

Base Ranges
18 (TK20000)

Trailer Demonstrator


Trailer demonstrator plates are normal demonstrator plates, but with numbers 4801 to 5000.

Base Ranges
62
63
64
65
66
67
68 4808
69
70
71 4834
4836
72 4836
73 4829
74 4864
75
76
77
78
79
81
83 4855
85
87
89
91

In 1995, trailer demonstrator plates gained a stacked "TL" prefix.

Base Ranges
95 (TL 4301)
11 (TL 4301)
18 (TL20000)

Tractor Demonstrator


Tractor demonstrator plates used to be issued identical plates to truck demonstrators; however, in 2018, both types split off into their own separate prefix series, so I include "tractor demonstrator" as a separate type.

Base Ranges
18 (TT20000)

Manufacturer


Manufacturer plates have been issued since at least 1947. They're used for manufacturers demonstrating and testing vehicles.

Base Dealer
Ranges
Highest
Prefix
Example
Number
47 (19) (K) (19 K)
48
49
50 (74) (B) (B 74)
51
52
53 3 D D 3
54
55
56
57 41 C B 41
58
59
60
61
62
63
64
65
66
67
68 20 L 20 L
69 1
19
FV 1 FS
70 1
20
GB 1 GA
71 1
31
FY 16 C
72 1
43
FW 1 FW
73 1
77
GF 1 FU
74 1
39
ES 1 CA
75 1
24
FT 1 FT
76 1
24
CR 1 CH
77 1
26
AU 1 A
78 1
24
BV 1 AN

In 1979, manufacturer plates began using plates in the 6000 series.

Base Dealer
Ranges
Highest
Suffix
Example
Number
79 6001
6026
W 6026 A
81 6026 A 6026 A
83 6026 A 6026 A
85 6026 D 6026 C
87
89
91 6035 A 6035 A

Like most other dealer plate types, a stacked "MV" prefix was added in 1995, and in 2018 the prefix was changed to "WM."

Base Dealer
Ranges
Highest
Suffix
Example
Number
95 6024 TZ MV6024RJ
11 (6350) (none) (MV 6350)
18 (6500) (A) (WM 6500 A)

Motorcycle Manufacturer


Motorcycle manufacturer plates have been issued since at least 1965. As the name suggests, they're manfuacturer plates for motorcycles.

Base Dealer
Ranges
Highest
Prefix
Example
Number
65 54
66 51
67 51 BM 51BE
68 51 AU 51AU
69 41
44
CZ 41CZ
70 41
71 41 BH 41BH
72 41
47
P 41P
73 41 AY 41AY
74 48 D 48D
75 44 B 44B
76 41
77 41 JP 41GC
78 41
79 41
60
CB 41CB
81 44
83 41 SD 41HE
85 41 JZ 41DT
87 41 MF 41MF
89 41 SV 41SV
91
95
11
18

Finance Company


Finance company plates were first issued between 1964 and 1965. Finance Company plates are used on repossessed vehicles.

Base Dealer
Ranges
Highest
Suffix
Example
Number
65 (5030) (A) (5030 A)
66
67 5007
68 5004
5019
M 5019 M
69 5003
70 5018 BZ 5018 BZ
71 5001
5083
D 5083 C
72 5085 B 5085 B
73 5085 G 5085 G
74 5014
5159
F 5014 A
75 5001
76 5042
77
78
79 5200 A 5200 A
81 5115
5178
A 5115 A
83 5039
5178
E 5178 A
85 5018
5115
E 5115 A
87 5115 B 5115 B
89 5018
5168
B 5018 B
91 5018
5143
AP 5018 J

In 1995, a stacked "MV" prefix was added, like most other dealer-related plate types. Suffix letters were discontinued in 2011, and it doesn't appear they were re-added in 2018.

Base Dealer
Ranges
Highest
Suffix
Example
Number
95 (5001) (A) (MV 5001 A)
11 (5450) (none) (MV 5450)
18 (20000) (none) (WF20000)

Wholesaler


Wholesaler plates have been issued since at least 2011. They're a rare type of dealer plate issued to wholesalers, as the name suggests.

Base Dealer
Ranges
Highest
Suffix
Example
Number
11 7829
8024
(none) MV 8024
18 1210
1301
D WH 1301 D
Created November 22, 2018. Updated June 12, 2024.